Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to…
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis Attention, powered…
Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users…
Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights…
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on…
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how…
The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to…
Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark…
Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of…
XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as…