Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the…
Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two…
This week: Netflix subscriber numbers plummet, Deliveroo cuts UK sales forecast... It’s all about the numbers for some major players…
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why…
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…
Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…