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ATS Madrid Archives - Page 2 of 2 - ExchangeWire.com

ATS Madrid

Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from…

3 years ago

(First-) Party Like It’s 1999

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus…

3 years ago

Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive

Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of…

3 years ago

In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising

Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to…

3 years ago

ATS Madrid 2022: A New Era for Advertising

ATS Madrid is a little under a month away. After a Covid-enforced hiatus, May 11th 2022 sees ATS return to…

3 years ago

The Spanish Programmatic & Martech Industry in 2019: Predictions & Reflections

The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key…

6 years ago

Quality & Brand Safety is Possible with Programmatic Native

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does…

7 years ago

2018: Transformation, Consolidation, or Change?

As we end the first quarter of 2018, we are in midst of a momentous year of change for the…

7 years ago

Programmatic As the Solution: How a Global Brand Made the Switch

As the opening keynote at ATS Madrid in May, Sergio Martin (pictured below), commercial director, Adform, held a panel discussion…

8 years ago