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ATS Madrid Archives - ExchangeWire.com

ATS Madrid

Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain

In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain,…

2 years ago

The Pivot to Ad-Supported Streaming in Spain: Interview with Mariano De Luca, Magnite

In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA,…

2 years ago

Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the…

2 years ago

Why the Future of Ad Measurement Will be Attention-First

In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping…

2 years ago

CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno,…

2 years ago

Harnessing the Potential of Video: Q&A with Marc Thomas, EX.CO

In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's…

2 years ago

Why Modern Marketers Should Embrace Connected TV in 2023

In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt,…

2 years ago

Harnessing the Power of Retail Media

In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness…

3 years ago

Context, cooperation and evolution: what we learned at ATS Madrid 2022

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya…

3 years ago

Why Publishers Should Prioritise Personalisation

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers'…

3 years ago