ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at…
We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the…
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why…
2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of…
The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…
Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if…
As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does…
As we end the first quarter of 2018, we are in midst of a momentous year of change for the…
In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his…
Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting…