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ATS Archives - Page 2 of 25 - ExchangeWire.com

ATS

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

“We are just starting to see what is possible”: Lemma’s Ryan Pestano on curation and Programmatic DOOH across APAC

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's…

2 years ago

ATS Singapore: What We’re Looking Forward To

ATS Singapore 2023 is in just over a week and we couldn’t be more excited! Now in its 12th year,…

2 years ago

James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore

MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic,…

2 years ago

Five Reasons Why Mobile In-Game Advertising Grabs Attention

Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad…

2 years ago

The Growth of Programmatic DOOH in APAC: Q&A with Franck Vidal, Vistar Media

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH).…

2 years ago

Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…

2 years ago

Managing First-Party Data through the Privacy Age: Q&A with Dan Richardson, Yahoo

With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss…

2 years ago

The Resurgence of Ad Networks: Why it’s Happening and What it Means for Advertisers

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this…

2 years ago

The Evolution of the Supply Chain: Q&A with Jason Barnes, PubMatic

“I think we have come a long way since Marc Pritchard’s infamous quote: ‘murky at best, fraudulent at worst’ in…

2 years ago