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ATS Archives - Page 15 of 25 - ExchangeWire.com

ATS

APAC Brand Marketers Primed For Programmatic Drive

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers…

11 years ago

Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…

11 years ago

‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’

French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how…

11 years ago

‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’

In the countdown to this week's ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Publicis tops…

11 years ago

‘Fixing Programmatic Trading Models’

Ad tech's meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the 'closed…

11 years ago

Facebook: ‘We Can Make Ad Serving Incorporate Real Identity’

Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad…

11 years ago

Google’s Search History Shows The Way For Display

Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects…

11 years ago

AppNexus CTO On The Fight Against Ad Fraud

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO,…

11 years ago

Facebook Talks Up Future Ad Tech Investment

Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…

11 years ago