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ATS Archives - Page 11 of 25 - ExchangeWire.com

ATS

Cutting Complexity While Increasing Control

As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and…

8 years ago

Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…

8 years ago

To Successfully Implement Ad Tech & Martech, Management Basics Are Critical: Q&A with Tommy Foo, Grab

In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy…

8 years ago

The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

We are in the era of empowered customers who define the customer experience on their own terms. New technologies are…

8 years ago

Programmatic As the Solution: How a Global Brand Made the Switch

As the opening keynote at ATS Madrid in May, Sergio Martin (pictured below), commercial director, Adform, held a panel discussion…

8 years ago

Honesty Was the Best Policy at ExchangeWire Live NYC

The rise of digital advertising consultancies is definitely a threat and something GroupM are taking seriously, according to Brian Lesser,…

8 years ago

Header Bidding Will Become the Normal Integration Standard: Q&A with Natrian Maxwell, OpenX

At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding…

9 years ago

The US is the Most Advanced Market Programmatically, Because of Buying Power

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic…

9 years ago

Can Programmatic Work with Upper-Funnel Metrics?

At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO,…

9 years ago