When looking for results, programmatic advertisers must work closer to their supply partners as they have a level of control…
The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and…
Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months…
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing…
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing…
The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for…
For one week every year the global ad tech community descends on London and Cologne to feast on product releases,…
ATS London is now in its eighth year and I still remember our first event vividly. It took place in…