In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point,…
AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
AI is quickly becoming the new buzzword in advertising, but there is more to AI than just machine learning, the…
How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial director, Joel Christie, explains how artificial intelligence can fix…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket…
What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is…