In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with…
Artificial intelligence continues to evolve as it finds new ways to learn and function, including tackling the subject of creativity.…
In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before…