All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly…
On 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m)…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…