Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping…
Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
Retargeting is an important campaign strategy with many options available to marketers. But how are artificial intelligence (AI) technologies helping…