In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band…
Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila…
Barcelona recently hosted the mobile industry’s most important event: Mobile World Congress (MWC). Every year, numerous executive directors of telephone companies,…
To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models,…
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats,…
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…
To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and…