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Southeast Asia Archives - Page 5 of 6 - ExchangeWire.com

Southeast Asia

APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Alibaba Touts ‘New Retail’ Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AdAsia: Localising AI Engines Essential, But Can Take Months

Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…

8 years ago

Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Marketing Analytics Firm Snaps Up Japanese Influencer Platform; ‘Smart’ Billboard Lights Up in AU

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

8 years ago

APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Not Perfect, But In-App Ads Provide Better Audience Engagement

While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…

8 years ago
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