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Singapore Archives - Page 6 of 20 - ExchangeWire.com

Singapore

China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…

8 years ago

Alibaba Touts ‘New Retail’ Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AdAsia: Localising AI Engines Essential, But Can Take Months

Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…

8 years ago

IAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don’t ‘Get’ Them

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Alibaba to Grow Global Ad Share; AU Content Agency Acquires Retail Comms Specialist

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

In-App Targeting Vendor Won’t Need SDKs from APAC Marketers

Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…

8 years ago

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

8 years ago