Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…