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Singapore Archives - Page 12 of 20 - ExchangeWire.com

Singapore

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Inherently Different APAC Markets Require Different Ad Approaches

Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…

9 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…

9 years ago

Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Wego Goes Mobile Native in APAC; Tremor Looks to Fill Ad Tech Gap in NZ

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

No RTB Means Prices Can Be Controlled in Programmatic TV

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…

9 years ago

Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India to Spend £5.24bn on Ads; ANZ Marketers Slower to Tap New Tech

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Ads Leaving Bad Taste Among APAC Consumers; IAB AU & Nielsen Launch Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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