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• FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban

  5 years ago News

  

  In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]

• Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies

  5 years ago News

  

  In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

• Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia

  5 years ago News

  

  Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]

• Twitter Launch "Blue" Subscription Service; Apple Close Door to Fingerprinting

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting [...]

• Tesla Localise Chinese Data; Facebook Launch "Live Shopping Fridays"

  5 years ago News

  

  In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep [...]

• Industry Collaboration and Augmentation - the OSS Way

  5 years ago News

  

  In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]

• Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

  5 years ago News

  

  In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

• Novatiq Announces Supership Holdings Partnership to Scale its Privacy-First Identity Solution Across JAPAC

  5 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital [...]

• Hivestack Appoints Aileen Ku as General Manager, China

  5 years ago News

  

  Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for [...]

• Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

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