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China Archives - Page 9 of 25 - ExchangeWire.com

China

A Third of China’s 2019 Ad Traffic Found to be Invalid; Google Loses €50m GDPR Fine Appeal

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

Nearly a Third of China’s 2019 Ad Traffic Found to be Invalid; ByteDance Closes Vigo Apps

In today's ExchangeWire news digest: research finds that nearly one third of China's ad traffic last year was invalid; TikTok…

5 years ago

Ebiquity Post 2019 Financial Results; McDonald’s Moves China Media Planning to Publicis

In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to…

5 years ago

First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of…

5 years ago

WPP Wins Unilever’s China Account; Prime Media Group Revenue Falls

In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a…

5 years ago

Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

Brand Expectations for China Are High, with Hopes Pinned on E-commerce and Social

China will be the next frontier of growth for European brands, according to new research published today by The Trade…

6 years ago

A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success

When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential…

6 years ago

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago