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China Archives - Page 18 of 25 - ExchangeWire.com

China

ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Faced with Unresolved Complexity, APAC Marketers Stick to Proven Walled Gardens

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…

9 years ago

InMobi Fined for Secretly Tracking Location Data; China Sets New Laws for Paid Search

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

9 years ago

APAC Tops Global Mobile Adblockers; Japan Publisher Co-Op Kicks Off With Three

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

10 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

10 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago
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