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China Archives - Page 18 of 25 - ExchangeWire.com

China

ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Faced with Unresolved Complexity, APAC Marketers Stick to Proven Walled Gardens

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…

9 years ago

InMobi Fined for Secretly Tracking Location Data; China Sets New Laws for Paid Search

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

9 years ago

APAC Tops Global Mobile Adblockers; Japan Publisher Co-Op Kicks Off With Three

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

9 years ago

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

9 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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