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China Archives - Page 17 of 25 - ExchangeWire.com

China

AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

9 years ago

Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Adform Inks Partnership with India in Sight; AdAsia Launches Video Network & Production Services

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…

9 years ago

Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC to Become Biggest Digital Ad Market; Two AU Industry Groups Merge

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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