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China Archives - Page 16 of 25 - ExchangeWire.com

China

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Asia & Social to Drive Ad Spend; China Offers Untapped Programmatic Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Advertisers Face More Complexity Navigating APAC Travel Consumer Journey

Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…

9 years ago

India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tencent: China Ad Tech Still Evolving

China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that…

9 years ago

India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Deciphering China’s Role as Global Tech Innovation Hub

Thanks to their consumers' acceptance that new products need not be perfect, China's tech ecosystem has been able to thrive…

9 years ago

Brands Must Think Mobile-First to Tap Asia’s Growing User Base; AANA Unveils Guidelines for Media Contracts

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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