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China Archives - Page 14 of 25 - ExchangeWire.com

China

Ad Networks That Compete on Price Won’t Last in China

An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…

8 years ago

Brands Must Mind Search Nuances in APAC

Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…

8 years ago

Enhancing Digital Standards in China: A Joint Approach with MMA China

With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic,…

8 years ago

AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago