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China Archives - Page 12 of 25 - ExchangeWire.com

China

Marketing Analytics Firm Snaps Up Japanese Influencer Platform; ‘Smart’ Billboard Lights Up in AU

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

8 years ago

Localisation Key to Survival Amidst China’s Walled Gardens

Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…

8 years ago

APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Mobile Drives SEA Digital Ad Spend; E-commerce Accounts For 30% of China Online Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Understanding the Evolution of the Chinese Digital Video Landscape

Videos are becoming a staple in China’s digital marketing landscape. Richard Johnson, commercial director, Europe, iClick Interactive, takes a look at what…

8 years ago

Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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