• Ad Tech

Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Network

Adform Inks Partnership with India in Sight; AdAsia Launches Video Network & Production Services

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

Rubicon: Header Bidding Offers APAC Publishers More Ways to Monetise Inventory

Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…

• Ad Tech

Anypoint Media & SpotX Ink Programmatic TV Deal; DCMN Opens First Asian Outfit in Bangalore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser

Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser
• Agency
• Analytics
• APAC
• Australia
• Branding
• China
• Data
• Media Spend
• Publisher
• Singapore

APAC to Become Biggest Digital Ad Market; Two AU Industry Groups Merge

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser
• Agency
• APAC
• attribution
• Australia
• China
• India
• Mobile
• Programmatic
• Singapore
• Social Media

ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Agency
• APAC
• Australia
• Programmatic
• Skills

Xaxis EMEA CEO Caspar Schlickum Appointed as CEO of Wunderman APAC

Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…

• Ad Tech
• Advertiser
• Agency
• APAC
• Australia
• China
• Cross-Channel
• Data
• Facebook
• Google
• Martech
• Media Spend
• Mobile
• Programmatic
• Publisher
• Viewability

Faced with Unresolved Complexity, APAC Marketers Stick to Proven Walled Gardens

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…