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Australia Archives - Page 11 of 33 - ExchangeWire.com

Australia

WPP Wins Unilever’s China Account; Prime Media Group Revenue Falls

In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a…

5 years ago

Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne

In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with…

5 years ago

News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6%

In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US…

5 years ago

Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the…

5 years ago

Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH…

5 years ago

Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten’s APAC SVP

In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart…

5 years ago

Australia Ranks First for Brand Safety in Mobile: IAS Media Quality Report

Global leader in digital ad verification, Integral Ad Science (IAS), today released its latest Media Quality Report (MQR) for H2…

5 years ago

Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side…

5 years ago

Everything Old Is New Again: Standards as Solutions Enabling Programmatic’s Next Evolution

Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a…

6 years ago

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago