In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…