In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…