With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB's local chapter has called on…