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APAC Archives - Page 71 of 156 - ExchangeWire.com

APAC

comScore Launches Mobile Audience Metrics in Indonesia; Dentsu Aegis Buys Out India’s Fountainhead

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

ZenithOptimedia Buys Out Australia’s FirstClick; IAB to Hold Programmatic Workshops in Jakarta & KL

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Ad Blocking Debate Heightens Need for Good User Experience in APAC

There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad…

10 years ago

Ad Tech World Not Progressing Fast Enough on Mobile

For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and…

10 years ago

TubeMogul Rolls Out Integrated Digital Ad Ratings in SEA; StarHub Launches TV Audience Metrics

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal

Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and…

10 years ago

Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness

With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and…

10 years ago

China Ad Spend Slows, But Still Growing Faster Than Global; WPP’s Wunderman & Bienalto Merge in Australia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago
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