There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…