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APAC Archives - Page 63 of 156 - ExchangeWire.com

APAC

ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Xaxis EMEA CEO Caspar Schlickum Appointed as CEO of Wunderman APAC

Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…

9 years ago

Faced with Unresolved Complexity, APAC Marketers Stick to Proven Walled Gardens

Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…

9 years ago

InMobi Fined for Secretly Tracking Location Data; China Sets New Laws for Paid Search

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China’s Programmatic Challenges Spur Breeding Ground for Ad Fraud

It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…

9 years ago

Indian Publisher to Invest £68.44m in Martech; Myanmar Establishes Ad Agencies Group

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

9 years ago

Ads Boost AU Economy; Ooyala Expands Into India

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Facebook Urges APAC Marketers to Drop Cookies For People

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…

9 years ago

Singapore Marketers Heavily Reliant On Print Ads; Machine Learning Can Improve Audience Targeting in Asia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago