Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and…