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APAC Archives - Page 60 of 156 - ExchangeWire.com

APAC

AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tuned Global Wants Indonesian Brands to Think Beyond Audio

Audio may not be a new media; but brands need to start thinking about how they can better use the…

9 years ago

APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Looking for Programmatic to Mark Australia’s Next 60 Years of TV

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…

9 years ago

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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