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APAC Archives - Page 58 of 156 - ExchangeWire.com

APAC

Thai Publishers Form Co-op to Fill Data Gap

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack…

9 years ago

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Marketers Still Reluctant to Spend Effort on Data

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step…

9 years ago

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Traditional APAC Publishers Have No Choice But Go Programmatic

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…

9 years ago

Asia & Social to Drive Ad Spend; China Offers Untapped Programmatic Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Advertisers Face More Complexity Navigating APAC Travel Consumer Journey

Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…

9 years ago

India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Data Availability Can Fix APAC Lack of Programmatic Trust

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…

9 years ago

Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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