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APAC Archives - Page 57 of 156 - ExchangeWire.com

APAC

Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Marketers Still Need to Brush Up on Their Digital Skills

With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…

9 years ago

MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…

9 years ago

Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Marketers Must Make Mobile Content a Priority

Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…

9 years ago

Publishers Fight Back: Creating Successful Publisher Alliances

Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us…

9 years ago

Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Must Work on Trust & Transparency in 2017

For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…

9 years ago