Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
We are in the era of empowered customers who define the customer experience on their own terms. New technologies are…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…