Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce consumer behaviour in China by…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…