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APAC Archives - Page 51 of 156 - ExchangeWire.com

APAC

AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AirAsia Campaigns Put Humans & AI Together

Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…

8 years ago

Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Talk-Up Customer Experience

Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…

8 years ago

Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…

8 years ago

APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Publishers Slow to Turn Up Video Content

Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…

8 years ago

China Ad Tech Players Don’t Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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