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APAC Archives - Page 5 of 156 - ExchangeWire.com

APAC

Changes afoot: 2024 predictions & trends in digital-savvy APAC

John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands…

1 year ago

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

“We are just starting to see what is possible”: Lemma’s Ryan Pestano on curation and Programmatic DOOH across APAC

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's…

2 years ago

Apple Scrutinised for “Carbon Neutral” Claims; Shoppable Ads Come to Channel 4, Paramount

In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and…

2 years ago

Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration

In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers…

2 years ago

TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working

In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3;…

2 years ago

Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban

In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts…

2 years ago

GetGo Reports 300% Rise in Revenue; Meta Contemplates Ad-Free Subscription in Europe

In today's ExchangeWire news digest: GetGo reports a revenue increase of 300% for 2022; Meta considers introducing an ad-free subscription…

2 years ago

Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in  Singapore & Malaysia

Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in…

2 years ago

James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore

MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic,…

2 years ago