In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…
Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about…
There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…