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APAC Archives - Page 47 of 156 - ExchangeWire.com

APAC

China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Agencies Call for More Transparency & Collaboration

Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how…

8 years ago

E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Data to Take APAC Centrestage in 2018

From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…

8 years ago

AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…

8 years ago

China’s BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

‘Artificial’ Offers No ‘Intelligence’ Without Data

Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain…

8 years ago

APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

IAB AU Insists Ads.txt Gaining Traction

It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…

8 years ago
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