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APAC Archives - Page 45 of 156 - ExchangeWire.com

APAC

APAC Programmatic to Go For Co-Ops & More Bidding Options

In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band…

7 years ago

Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Diamond Hedge Hopes AR Will Help It Sparkle in APAC

With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means…

7 years ago

Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Should Use Same Metrics to Compare Retargeting Results

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models,…

8 years ago

APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

AU Marketers Must Continue to Demand More Transparency : Q&A with Samuel Tan, ANZ Market Development Director, AppNexus

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…

8 years ago

Email Sits at the Nexus of Martech & Ad Tech: Q&A with Brett Wagner, GM APAC, Movable Ink

Email doesn't have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner…

8 years ago