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APAC Archives - Page 44 of 156 - ExchangeWire.com

APAC

China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Retargeting Must Advance to Help APAC Marketers Retain In-App Users

With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help…

7 years ago

Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased…

7 years ago

Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Bloomberg & Twitter Look to Monetise APAC Demand for Credibility

Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge…

7 years ago

SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

China Mobile Market Requires Right Local Ad Experience

Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market…

7 years ago

APAC Marketers Need to Get Measurement Right First

Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may…

7 years ago

AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago