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APAC Archives - Page 43 of 156 - ExchangeWire.com

APAC

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

7 years ago

Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid

Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different…

7 years ago

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across…

7 years ago

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…

7 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but…

7 years ago

Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Personalisation: An Untapped Opportunity for APAC Marketers

Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by…

7 years ago