The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations…
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a…
China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the…
Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why…