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APAC Archives - Page 37 of 156 - ExchangeWire.com

APAC

Brand Safety: Easier to Achieve with Native

In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands…

5 years ago

OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards…

5 years ago

Facebook Risks MRC Accreditation; ISBA Study Reveals Programmatic Supply Chain Flaws

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report

In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other…

5 years ago

First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of…

5 years ago

WPP Wins Unilever’s China Account; Prime Media Group Revenue Falls

In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a…

5 years ago

Facebook Risks Losing MRC Accreditation; IMAA Partners with TheNetworkOne

In today's ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia's IMAA teams up with…

5 years ago

Google Ad Spend Stabilises After COVID Shock; Omnicom Prepares for Impact of Virus

In today's ExchangeWire news digest: Google's ad sales stabilise after experiencing a fall amid the Coronavirus pandemic; Omnicom announces that…

5 years ago

News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6%

In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US…

5 years ago

Industry Figures Comment on IPA Bellwether; Facebook and Google Forced to Share Ad Revenue

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago