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Analytics Archives - Page 6 of 44 - ExchangeWire.com

Analytics

Merkle Appoints Mark Atkinson as UK Chief Sales Officer

Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK…

3 years ago

DoubleVerify Global Insights Report: Ad Dollars Move to CTV & Fraud Schemes Spike 70% Globally

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today (May 18th 2022) released its 2022…

3 years ago

Pixalate Introduces Next Generation Patented IPv6-Enabled Ad Fraud Protection API Technology

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced…

3 years ago

Lumen-Backed Frameplay Announces New Attention Metric in Video Game Environments

Frameplay, the global leader in enabling intrinsic in-game advertising, today (5th April 2022), announced the first-to-market attention metric called Intrinsic…

3 years ago

DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider…

3 years ago

Manadge creates transparency in programmatic revenue for Prisma Media Group

Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for…

3 years ago

Prisma Media automatise l’identification des agences avec la technologie Manadge

Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses…

3 years ago

DoubleVerify Launches Publisher Solution in Europe

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher…

4 years ago

Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched…

4 years ago

Adverity secures USD$120m (£86.63m) from SoftBank Vision Fund 2 as demand for marketing analytics booms

Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led…

4 years ago