ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May…
The PostView is a new column written by senior execs working in the European online advertising industry. It is fair…
Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…
MediaMind and Encore Media Metrics announced a partnership this month that aims to help marketers understand attribution credit across digital…
Flexing Market Muscle: 24/7 Real Media Looks To Aggregate Dynamic Supply With New Real-Time Bidding (RTB) Offering 24/7 Real Media,…
Opera Acquires Mobile Theory and 4th Screen Advertising To Beef Up Mobile Ad Business Norwegian-based browser powerhouse, Opera, announced it…
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how online video is now worth $1.5B +…
Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has…
After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most…
The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or…